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Montreal, QC. 30th July, 2019 – William Hill US, America’s leading sports book operator, today announced a partnership with Income Access, Paysafe Group’s marketing technology and services provider. The partnership will enhance the current William Hill US affiliate program by adding an industry leading tracking and reporting solution that will support affiliates as they optimize their performance in New Jersey. This also will increase the opportunity to add affiliate partnerships in additional states where William Hill US operates.
The launch of the revamped William Hill US affiliate program on the Income Access platform will offer affiliates the opportunity to quickly launch campaigns for the leading sports betting company, which currently operates more than 100 sportsbooks across the United States. With a heightened focus on innovation and sports betting experience, both William Hill US and its affiliate partners will all benefit from a robust tracking software with in-depth reporting, flexible commission schemes and a comprehensive ad serving tool.
Giving players the option to take the sports book with them wherever they go, William Hill US also offers live ‘InPlay’ wagering across a variety of sports, including football, basketball, baseball, soccer, hockey and other select events throughout the year.
Sharon Otterman, Chief Marketing Officer at William Hill, said: “Partnering with Income Access will open William Hill’s doors for a brand-new affiliate program in the US. By offering our affiliate partners this platform, we aim to make strong and lasting partnerships.”
Tara Wilson, SVP and General Manager at Income Access, Paysafe Group, said: “We are delighted to partner with a company that possesses the industry experience and reputation of William Hill. The launch of its affiliate program in New Jersey will offer partners a way to expand their presence in an exciting market.”
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About William Hill
William Hill PLC is one of the world’s leading betting and gaming companies, employing over 16,000 people. Its origins are in the UK where it was founded in 1934, and where it is listed on the London Stock Exchange. The majority of its $2.1 billion annual revenues are still derived from the UK, where it has a national presence of licensed betting offices and one of the leading online betting and gaming services. In 2012, it established William Hill US with a focus on retail and mobile operations in Nevada, which is now the largest sports betting business in the USA. William Hill US (www.williamhill.us) currently operates 113 race and sports books in Nevada and the state’s leading mobile sports betting app. William Hill is operating in New Jersey at Monmouth Park Racetrack, Ocean Resort Casino, Tropicana Atlantic City, and online with the William Hill New Jersey sports betting app. William Hill is a licensed sports betting provider in numerous casinos in Mississippi, West Virginia, Pennsylvania, and Rhode Island and serves as the exclusive risk manager for the sports lottery in Delaware. William Hill also has licensed operations in The Bahamas, Italy and Spain and serves online customers throughout the world from its online headquarters in Gibraltar.
William Hill PLC is one of the world’s leading betting and gaming companies, employing over 16,000 people. Its origins are in the UK where it was founded in 1934, and where it is listed on the London Stock Exchange. The majority of its $2.1 billion annual revenues are still derived from the UK, where it has a national presence of licensed betting offices and one of the leading online betting and gaming services. In 2012, it established William Hill US with a focus on retail and mobile operations in Nevada, which is now the largest sports betting business in the USA. William Hill US (www.williamhill.us) currently operates 113 race and sports books in Nevada and the state’s leading mobile sports betting app. William Hill is operating in New Jersey at Monmouth Park Racetrack, Ocean Resort Casino, Tropicana Atlantic City, and online with the William Hill New Jersey sports betting app. William Hill is a licensed sports betting provider in numerous casinos in Mississippi, West Virginia, Pennsylvania, and Rhode Island and serves as the exclusive risk manager for the sports lottery in Delaware. William Hill also has licensed operations in The Bahamas, Italy and Spain and serves online customers throughout the world from its online headquarters in Gibraltar.
About Income Access
Founded in 2002, Income Access is a digital marketing and technology company with an independent affiliate network. It specialises in providing affiliate marketing and digital marketing solutions to regulated iGaming, lottery, land-based casino and financial trading companies. Through its award-winning marketing software and a partnership-centric approach, Income Access delivers comprehensive data and strategic insight on marketing campaigns across all digital and offline channels.
Founded in 2002, Income Access is a digital marketing and technology company with an independent affiliate network. It specialises in providing affiliate marketing and digital marketing solutions to regulated iGaming, lottery, land-based casino and financial trading companies. Through its award-winning marketing software and a partnership-centric approach, Income Access delivers comprehensive data and strategic insight on marketing campaigns across all digital and offline channels.
In September 2016, Income Access was acquired by Paysafe Group, the company behind the digital wallet brands NETELLER and Skrill. Income Access is partnered with over 300 brands worldwide. These include: Bet Victor, BGO Group, Caesars Interactive, Danske Spil (Danish national lottery), ETX Capital, GAIN Capital, IGT’s Lottomatica, Ladbrokes Coral, Jackpotjoy, Michigan Lottery, Pennsylvania Lottery, Pinnacle, Sportingbet, The Stars Group and TwinSpires.
Follow Income Access on Twitter / LinkedIn / Facebook / Press Room / Content Hub
About Paysafe Group
Paysafe Group (Paysafe) is a leading global provider of end-to-end payment solutions. Its core purpose is to enable businesses and consumers to connect and transact seamlessly through industry-leading capabilities in payment processing, digital wallet, card issuing and online cash solutions.
Paysafe Group (Paysafe) is a leading global provider of end-to-end payment solutions. Its core purpose is to enable businesses and consumers to connect and transact seamlessly through industry-leading capabilities in payment processing, digital wallet, card issuing and online cash solutions.
With over 20 years of online payment experience, an annualized transactional volume of over US $85 billion, and approximately 3,000 employees located in 12+ global locations, Paysafe connects businesses and consumers across 200 payment types in over 40 currencies around the world.
Delivered through an integrated platform, Paysafe solutions are geared toward mobile-initiated transactions, real-time analytics and the convergence between brick-and-mortar and online payments.
Apple caesars palace. Visit us at www.paysafe.com.
Follow Paysafe on Twitter / LinkedIn / Google + / stories.paysafe.com
Contact Details
Lisa Campos
Public Relations Manager
William Hill US
Tel. +1-609-892-5506
Email: [email protected]
Lisa Campos
Public Relations Manager
William Hill US
Tel. +1-609-892-5506
Email: [email protected]
Nick Say
Manager, Corporate Communications,
North America, Paysafe Group
Tel. +1-514-849-8595
Email: [email protected]
Website: https://incomeaccess.com/
Manager, Corporate Communications,
North America, Paysafe Group
Tel. +1-514-849-8595
Email: [email protected]
Website: https://incomeaccess.com/
Affiliates – Guidelines on communications relating to the Italian business
1. Introduction
The following guidelines (the 'Italian Guidelines') are an addendum to the Affiliate Terms and Conditions(the 'Terms and Conditions')in place between WHG (International) Ltd. with its registered address at 6/1 Waterport Place, Gibraltar ('William Hill') and you acting as an affiliate (the 'Affiliate') which regulates the relationship with the Affiliate, following the coming into force of Article 9 of the Law Decree 12 July 2018, No. 87 (the 'Dignity Decree') and of the guidelines issued by the Italian Communications Authority ('AGCOM Guidelines'). The addendum is performed pursuant to clause 7 of the Terms and Conditions. The Dignity Decree and AGCOM Guidelines are collectively defined as 'ItalianGambling Advertising Regulations' The Affiliate shall read these Italian Guidelines carefully to ensure that it understands its obligations as well as the potential liabilities should it fail to comply with them. Unless otherwise defined in these Italian Guidelines, terms with a capital letter shall have the same meaning as the Terms and Conditions.
2. Effective Date and Scope of application
The Italian Guidelines will take effect and will be binding from the earlier of (i) their date of their publication on the website affiliates.williamhill.com; and (ii) 15th July 2019 (the 'Effective Date').
![William hill affiliate program William hill affiliate program](https://thegolfnewsnet.com/wp-content/uploads/2018/04/alex-phillips-6.jpg)
By continuing to participate in the WHAP and/or perform the activities subject of the Terms and Conditions, following the Effective Date, the Affiliate agrees to be bound to the Italian Guidelines.
The Italian Guidelines are applicable to all activities targeted at or involving users located in Italy and/or in relation to www.williamhill.it and all other sites and Apps run by or on behalf of the companies of the William Hill group which are targeted at Italian users (the 'Italian Sites'). In case of discrepancies between the Terms and Conditions and the Italian Guidelines, the Italian Guidelines shall prevail in respect of the Italian Sites.
If the Affiliate does not accept to be bound by these Italian Guidelines, then it shall immediately cease any activities, pursuant to or connected with the WHAP, in Italy.
3. Affiliates' Obligations
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It is the Affiliate's obligation to ensure that any information or messages it provides to the public in its performance of services pursuant to the WHAP (and in accordance with the Terms and Conditions) with reference to the Italian Sites is exclusively aimed at informing users about the products and services offered by William Hill. The Affiliate is expressly prohibited from sending messages including or posting links to, any commercial content or communication, in particular, where such content includes a specific call to action (i.e. includes an invitation to participate in a specific promotion or register to a given platform).
Real play gameplay. Further, the Affiliate is expressly prohibited from promoting or sharing any messages that contain a sense of urgency or use imperative language. By way of example, the following types of claims are prohibited:
- 'Deposita subito e non perdere l'occasione/ Immediate deposit and do not miss the opportunity';
- 'Gioca ora / Play Now', 'Gioca / Play'.
Such claims must instead be replaced with:
- 'Per saperne di più/ If you want more information';
- 'Info offerta/ Information on the offer';,
- 'Informazioni sulle quote / Information on the odds';
- 'Continua/Continue';
- 'Più informazioni / More information'.
In summary: the Affiliate can only post, send, share or link to informative communications and must not send or make available any communications that are in breach of the ItalianGambling Advertising Regulations or contain either a call to action to gamble/bet or an invitation to bet/gamble.
3.1 Display of logos
The Affiliate is allowed to:
- advertise on free sports product and news websites (but advertisements cannot be an indirect advertising of the Italian Sites and have to be independent from advertisements of the Italian Sites); and
- display URL and domain names of Italian Sites (e.g. www.williamhill.it) and their logos only for informative purposes (in addition to the display of responsible gambling logos and any other information required by Italian gambling law). Banners designs must be as neutral as possible and convey only an informational purposes.
The Affiliate is not allowed to conduct paid advertising relating to keywords or other material referring to gambling operators on Google and through the purchase of back links.
3.2 Comparison of sporting odds, jackpots and commercial offers
Odds and commercial offers (e.g. bonuses, jackpots and features of the games/websites) of different operators may be used in comparison and provided to users and website visitors through an informative (and not promotional) communication. For example the following types of claim are allowed since they are providing a comparison with other gambling operators' odds and commercial offers:
'Se depositi X € su www.williamhill.it, hai diritto ad un bonus pari a X €. Informazioni sull'offerta su www.williamhill.it'/ 'If you deposit X € at www.williamhill.it, you are entitled to a bonus of X €. Winpalace casino mobile. Information about the offer at www.williamhill.it'.
In the event the Affiliate wishes to display advertising banners of William Hill only, related to William Hill’s odds and commercial offers without mentioning competitors' odds and commercial offers, the banners must contain a claim of superiority over the rest of the market, and such claim must be supported by evidentiary data. For example these types of claim are allowed: 'Su www.williamhill.it sono presenti le migliori quote della serie A il giorno della partita. Per saperne di più clicca qui'/ 'On www.williamhill.it are available the best odds of the serie A on the day of the match. For more information click here'.
Odds and commercial offers must be phrased using neutral language.
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3.3 Retention activities
The communication of information such as the reporting of odds and commercial offers via email, SMS, direct messages or push notifications is only permitted when users expressly request it, and provided that such content is strictly limited to what users asked for. The delivery of CRM and/or marketing communications is prohibited.
The Affiliate may not ask users if they wish to receive marketing communications, but instead invite them to subscribe to a service relating to the provision of information on odds/promotions, leaving the possibility to the user to select the type of events/promotions/products on which they want to receive information (as by way of example: 'richiedo di essere abilitato al servizio di aggiornamento sulle quote ed offerte commerciali degli operatori di gioco a noi affiliati' / 'I expressly request to be subscribed to the service of updating odds and commercial offers of gambling operators affiliated to us'.
4. Our Rights and Remedies
In case of: breach of the obligations set out in these Italian Guidelines; or the Affiliate’s negligence in respect of, or breach of the Italian Gambling Advertising Regulations; or any other failure by the Affiliate in any way to meet his/her obligations hereunder, the following remedies will be available to William Hill:
- the right to suspend such Affiliate’s participation in the WHAP for such period as is required to investigate any activities of the Affiliate that may be in breach of the Italian Gambling Advertising Regulations;
- the right to withhold any Affiliate Remuneration due to the Affiliate arising from or relating to any specific campaign, traffic, content or activity conducted or created by the Affiliate under the Terms and Conditions;
- the right to claim (and the Affiliate hereby indemnifies William Hill in respect of) the amount of fines and any further damage, including in respect of any reputational damages, actually or potentially suffered by William Hill, the companies of the William Hill group and/or any of the individuals or companies instructed or employed by them, whether by way of direct or indirect consequence of the breach of by Affiliate of such obligations ; and
- the right for William Hill to immediately terminate the Terms and Conditions with the Affiliate.
William Hill Affiliate
5. Governing Law.
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The validity, construction and performance of the Italian Guidelines and any claim, dispute or matter arising under or in connection to the Italian Guidelines or its enforceability shall be governed and construed in accordance with the laws of Italy and/or England and Wales (as appropriate).